Why is Choosing a Critical Number so Important?

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At any given time in your business, there is one thing, an operational or financial number that represents a weakness or vulnerability that, if not addressed and corrected, will negatively impact the overall performance and long-term security of the business. This one thing is known as your company’s Critical Number™.  Ultimately, the Critical Number defines winning. It rallies people around a common goal and directs a focus to what’s most important to the company’s success. 

From this definition, it’s clear to see why identifying a Critical Number is valuable to your business, but the Critical Number is also very important to your employees. If they do not understand and buy-in to the Critical Number, it is likely that this number will continue to go unnoticed. Here are three key ways the right Critical Number will strengthen your business:


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